A University which derives most of its funds from the government provides undergraduate courses (leading to bachelors degree) and post graduate course (leading to the masters degree). Some of its funds come from contribution of students fee, consultancy work and research. In recent years, the University has placed emphasis on recruiting lecturers who have achieved success in delivering good academic research. This has led to the University improving its reputation within its national academic community, and applications from prospective students for its courses have Increased.

The University has good student support facilities in respect of a library, which is well-stocked with books and journals and up-to-date IT equipment. It also h. a gymnasium and comprehensive sports facilities Courses at the University are administered by well-qualified and trained non-teaching staff, teaching staff that provide non-academic (that is not learning related) support to the lecturers and students

The university has had no difficulty in filling its courses to the level permitted by the government, but has experienced an increase in the number of students who have withdrawn from the first year their course after only a few months. An increasing number of students are also transferring from their three- year-undergraduate courses to other universities. This increasing trend of student withdrawal is having a detrimental effect on the Universitys income as the government pays only for students who complete a full year of their study.

You are the universitys management accountant and been asked by the vice-chancellor (who is the chief executive of the university) to review the withdrawal rate of students from the universitys courses.

Required.

Apply Value Chain analysis to the Universitys activities and advise the Vice-chancellor how this analysis will help to determin