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A useful mission statement should transcend product and market life cycles; be motivating; reflect a choice; and be short, clear, and easy to remember. Write
A useful mission statement should transcend product and market life cycles; be motivating; reflect a choice; and be short, clear, and easy to remember. Write a mission statement for Facebook or McDonald's that meets all these criteria
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Performance Management
Authors: Robert Bacal
1st Edition
0070718660, 978-0070718661
