A value proposition is a stated promise of value that gives the customer a compelling reason to want to do business with you instead of someone else. For example, Mr. prospect, my product line can easily increase your profits by 10% in the first year. The benefits of my product line will pay for themselves within the first month." Effective sales reps are able to quickly communicate their value proposition in a networking or potential sales situation.

Consider a real world employer within your chosen field. Identify your strengths, and experiences that you believe would add value for that employer. Articulate those strengths into a value proposition that will position you as their dream candidate.