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A value-driven car manufacturer, Concord, started its business more than 50 years ago, making and selling a sedan body style. Sedans were popular at
A value-driven car manufacturer, Concord, started its business more than 50 years ago, making and selling a sedan body style. Sedans were popular at the time, and this one drove the success of Concord for years due to its practical yet stylish nature. As times changed, Concord designed models in different body styles, and those models have outpaced sedans, as follows. Sedan SUV Truck Van Sales $1,201,000 $4,209,000 $3,888,000 $2,015,000 Variable costs 693,000 1,992,000 1,804,000 1,092,000 Contribution margin 508,000 2,217,000 2,084,000 923,000 Fixed costs 812,800 905,000 1,205,000 803,000 Operating income (loss) $(304,800) $1,312,000 $879,000 $120,000 The income statements above reflect the second consecutive year the sedan category has lost money. Concord is concerned about dropping this vehicle, however, since the company's success was originally built on it. (a) Concord believes it can save $609,600 in fixed costs associated with the sedans if it drops that vehicle category. Should the company seriously consider dropping it? How much better or worse off, financially, would it be by dropping the sedan? Concord would be by $
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