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A vendor for Ford Motor Company received the following message from one of Ford s marketing managers: As we move forward during the 2 1

A vendor for Ford Motor Company received the following message from
one of Fords marketing managers: As we move forward during the
21st century, it is incumbent upon us to inform you that Ford is
committed to building profitable customer relationships by creating
environmentally better cars and getting them to market faster at lower
costs. The marketing manager is most likely referring to Fords.....
b. business portfolio
c.market tactics
d. mission statement
e. business objectives

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