A very well-known blogger states that Running a business isn't just about the Benjamins. When you make plans or decisions for your company, you need financial information, but nonfinancial information is often important as well AS an accountant, how comfortable are you with using nonfinancial data (like sentiment analysis from social media) to augment or fine-tune product pricing and demand decision? Do you think this will become mainstream practice in the short-term in the accounting community?