A very well-known model for describing and analyzing different growth strategies as one

companies can implement is the so-called the product/market matrix, also called

The Ansoff matrix after its creator Igor Ansoff (see figure).

The, for most of us, well-known, Swedish burger chain MAX has grown rapidly, hasn't it

at least in the last 10-15 years. We can assume that MAX Burgers AB, as the company

is called, has the ambition to continue growth. Seewww.max.se.

Use the product/market matrix to analyze MAX growth opportunities. You

must therefore formulate and argue for four different growth strategies for Max, one for

each box in the matrix. Discuss concrete folding measures that you believe MAX should

take if they choose a certain growth strategy (box). Time horizon: 10 years.