A vital component of a successful marketing strategy is the company's plan for communication with its stakeholders. One segment of the communication plan is included in the marketing mix as the promotional element. Determine the message that advertising is to communicate to the customer is an important part of developing a marketing strategy.

Name five TV ads that stand out in your mind and share the youtube links of these ads in your essay.

1. What makes them stand out? Who is the target market? What is being promoted?

2.Are these marketing methods appropriate for the product and target market?

3. What methods would you use to evaluate the effectiveness of an advertising campaign? What other types of media would you use to promote the same product or service to meet the promotional objectives?