a. We have said that competition forces society to be better by providing superior value. Identify and discuss Jonson and Jonson competitive advantage and core competency - in essence, the magic sauce that makes the company stay in the game. Additionally, provide a descriptive discussion of the Five Forces Model of your team's company with attention to detail of each force. a. Kim and Mauborgne argue that sustaining a "competitive advantage" is to make the competition irrelevant - hence, the blue ocean metaphor. Identify and discuss what must be done to achieve or sustain Jonson and Jonson in a 'blue ocean'.