Question
A web designer is working on a website for a small business. They would like to determine whether potential customers are more likely to click
A web designer is working on a website for a small business. They would like to determine whether potential customers are more likely to click on colored graphics vs black-and-white graphics. The web designer creates a version of the website in color and one in black-and-white. They then recruit participants to view one of these websites and gather the following data on the number of times people click on the content.
For the data below
- Calculate and report the relevant means needed to address this researcher's question.
- What conclusions can be drawn from these results?
- Indicate what type of graph you think would best display the effect of interest (you do not need to actually create a graph, just indicate what type you would use such as histogram, line graph, bar graph, scatterplot, etc.)
Participant | Color (C) or Black-and-White (BW) site | Number of clicks |
1 | C | 28 |
2 | BW | 21 |
3 | BW | 28 |
4 | C | 34 |
5 | C | 39 |
6 | C | 25 |
7 | BW | 19 |
8 | C | 31 |
9 | BW | 33 |
10 | BW | 25 |
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