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A well-known car manufacturer decided to go completely to hybrids, adding more sports utility vehicles and using more cutting-edge technology. The company is also focusing

A well-known car manufacturer decided to go completely to hybrids, adding more sports utility vehicles and using more cutting-edge technology. The company is also focusing more on electric cars. This example shows that strategic marketing management _______.

a.

shows how many new employees to hire

b.

addresses how a company can set goals

c.

defines the organizations main activity at a particular time

d.

explains how to surpass the competition

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