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A. What are customer utility model (CUM) and Blueprinting tool used in health service system design? Please discuss how they form and work in CUM

A. What are "customer utility model (CUM)" and "Blueprinting" tool used in health service system design? Please discuss how they form and work in CUM & Blueprinting tools:

1) steps of establishing the CUM model? (10%) 2) Describe the three major elements & their functions of Blueprinting (10%)

B. Please also compare the difference(s) between these two approaches in service system design? (5%)

Please list the references used.

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