a) What are some of the key Factors that you think would have contributed to Zara's initial success in the Fashion Industry? There are four factors that make zara success which are beauty, efficiency, functionality and sustainability. For beauty, Zara always makes clothes on trend, they keep pace with latest fashion trends. For efficiency, Zara got a new design from the drawing board to store floor in approximately two weeks, and to stock stores with new designs twice a week. It fastens the operation and makes the productivity fast to keep in touch with fashion trends to catch customers' eyes. For functionality, Based on latest styles and trends, it creates new designs and puts them into stores in a week or two. For sustainability, Zara has also introduced clothing recycling containers in its stores and introduced free in-home collection of used garments to complement home delivery of garments ordered online