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a) What are the physical and economic characteristics of goods/services sold which will benefit from advertising? Why? Explain b) Let's assume that you are working

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a) What are the physical and economic characteristics of goods/services sold which will benefit from advertising? Why? Explain b) Let's assume that you are working as the Assistant Marketing Manager for Dr. Pepper company. Let's assume that each year the firm sell 6 million cans of Diet Dr. Pepper at a price of $0.50. The long-run average gross cost of a serving is constant and is equal to $0.40 per can. Your Manager calls you and assigns a project if it makes economic sense of running additional advertising during the World Series between the Houston Astros and the New York Yankees. You determine that running the 30-second advertisement will raise the price consumers are willing to pay for the initial 6 million servings by $0.001 (1/10 of a cent) per can. You also determine that the advertisement will allow you to sell 1 million more servings at a new price of $0.50 per serving. The price of a 30- second World Series commercial is $5 million. Should you buy the advertisement? Why or Why not? Please offer a logical answer based on calculations and show all the work. c) You determine that running the 60-second advertisement will raise the price consumers are willing to pay for the initial 6 million servings by $0.0015 per serving. You also determine that the advertisement will allow you to sell 2 million more servings at a price of $0.5015 per serving. The price of a 60-second World Series commercial is $10 million. Should you buy the advertisement? Of these two options, which one will you recommend? Why or Why not in each case? Using economic analysis to explain your answers

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