a) What are the questions you can help the company answer, using market intelligence? What are the data that can help determine market potential? (1 mark: general 0.2 marks, applying the case study in Assignment #1: 0.8 marks, 18 minutes) b) How will you use the competitive intelligence model to help us become more competitive in the Japanese market? (1 mark: general 0.2 marks, applying the case study in Assignment #1: 0.8 marks, 18 minutes)