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a. What distribution channels do 7/11 use, and what do they contribute to the companys overall marketing effort? b. Does the approach make good managerial

a. What distribution channels do 7/11 use, and what do they contribute to the companys overall marketing effort?

b. Does the approach make good managerial sense? Explain your answer

c. How does the concept of an integrated marketing channel apply to 7/11?

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