Question
a. What distribution channels do 7/11 use, and what do they contribute to the companys overall marketing effort? b. Does the approach make good managerial
a. What distribution channels do 7/11 use, and what do they contribute to the companys overall marketing effort?
b. Does the approach make good managerial sense? Explain your answer
c. How does the concept of an integrated marketing channel apply to 7/11?
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International Finance Transactions Policy And Regulation
Authors: Hal S. Scott
15th Edition
159941547X, 978-1599415475
