a) What factors may influence a firm's motivation for vertical integration? Discuss whether vertical integration is against the public interest

b) factors that caused firms to operate at the sub-optimal level.

c) Ways in which dominant firms might seek to deter potential entrants into the industry.

d) Critically elaborate:

(i) the concept of limit-pricing. Is it an optimal strategy that dominant firms are likely to pursue?

(ii) ways in which dominant firms might seek to deter potential entrants into the industry.