a) what group was the target audience for each ad and why?

b) was the media choice appropriate or not for each ad, given the assumed target audience?

c) what other media choice(s) would have worked for each ad and why? discuss in terms of reach and frequency.

d) discuss the good and bad aspects of each ad.

The Chanel ad appeared in GQ magazine. The Old Spice ad appeared in Popular Science magazine. MACY'S CHANELCOM F- CHANEL THE SCENT BLEU OF COURAGE CHANEL Old Spice INTRODUCING BE UNEXPECTED DANGER ZONE