1. a.) What is a multichannel strategy? b.) What is an omnichannel strategy? c.) How did Netflix disrupt the home movie market through its distribution strategy? d.) Where did people buy/rent movies just prior to Netflix?
2. Notice the fragmentation of the at-home movie market; different segments wanted to rent from retailers, others wanted the rent-by-mail for convenience, and others wanted streaming delivery. a.) Which competitors used a direct channel approach? b.) Which competitors used indirect channels?
3. Does Netflix use any indirect channels (partners) today?
4. 4a & 4b Make 2 suggestions for Netflix to reach new market segments using indirect channels and explain why you think each could work.
5. Do you subscribe to Netflix? Why or why not?