a) What is Harlequins target customer segment? What value does Harlequin offer to these customers? b) Why could many competitors not imitate or replicate Harlequins success in the series business? (Use Harlequin's value chain to work through this question) c) Should Harlequin launch MIRA? Why? Why not? Think through the value chain of Harlequin to explain which activities can be leveraged or not. Take a position YES or NO. Elaborate your position