A). What is supplier relationship management, and what are the various ways to measure supplier performance? Which ones are not consistently used in an organization/company when selecting suppliers?

B). Watch the Yahoo Finance video below:How the Russia-Ukraine conflict could affect the chip industry https://www.youtube.com/watch?v=TNgA44Pwf8o&t=10s and answer the following questions.

(i). Putting all political views aside, if you were the head of the supply chain for one of the top automotive manufacturers (GM, Toyota, Ford, etc.) and had the responsibility of sourcing an alternative chip manufacturer due to the impact of the Russia-Ukraine conflict, which supplier would help you chose and why?

(ii). Based on different Supply Processes, Technology, andSupplier Selection,what are thespecificsupplier selection criteria you used for your decision?