Question
a. What is the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix align with an organisation's strategic
a. What is the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix align with an organisation's strategic objectives? and an example to illustrate the answer?
b. What is the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix meet legal and ethical requirements? and an example to illustrate the answer?
c. What is the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix are achievable for an organisation? and an example to illustrate the answer?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
