Question
a. What is the value that Reserve provides to customers (economic, functional, experiential etc) and how does it stand out against competitors? b. How would
a. What is the value that Reserve provides to customers (economic, functional, experiential etc) and how does it stand out against competitors?
b. How would the Chase product manager evaluate the Reserve card?
c. How can Rogers' five factors for new product diffusion help explain the reserve's success?
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
