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a) What should be included in a good questionnaire? Discuss briefly. b) Bot-tola Mobile Phone Inc. has recently faced a challenge to retain its customer
a) What should be included in a good questionnaire? Discuss briefly. b) Bot-tola Mobile Phone Inc. has recently faced a challenge to retain its customer due to cut-throat competition in the industry. As a researcher of the company, the management has asked you to prepare a questionnaire in which the basic problems regarding customer churn can be identified. Design the questionnaire and recommend accordingly
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