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(a) What would you expect to be the level of Gross Sales if Advertising expenses were cut to zero? (b) If we spend $5,000 on

(a) What would you expect to be the level of Gross Sales if Advertising expenses were cut to zero?

(b) If we spend $5,000 on advertising expenses what would you expect Gross Sales to be?

(c)How much of the variation in Gross Sales can be explained by variation in Advertising expenditures?

SUMMARY OUTPUT
Regression Statistics
Multiple R 0.776
R Square 0.602
Adjusted R Square 0.581
Standard Error 585
Observations 21
ANOVA
df SS MS F Significance F
Regression 1 9807108 9807108 28.691 0.000
Residual 19 6494659 341824.1
Total 20 16301767
Coefficients Standard Error t Stat P-value Lower 95% Upper 95%
Intercept 25992 260 100 0 25447 26537
Advertising 0.26 0.05 5.36 0.00 0.16 0.36

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