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(a) When John's income increases, his demand curve for good A shifts to the left. When Ellen's income falls, her demand curve for good A

(a) When John's income increases, his demand curve for good A shifts to the left. When Ellen's income falls, her demand curve for good A shifts to the left.

(i) What can you conclude about the income elasticity for good A for each person? Explain... ( 3 marks )

(ii) Why is the concept of Income Elasticity important for businesses? Explain...(3 marks

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