A. Which of the following philosophies is focused primarily on cutting costs?

Which of the following philosophies is focused primarily on cutting costs?

sales philosophy

1production philosophy

2societal philosophy

3product philosophy

4marketing philosophy

B.One way to enter the global market is through ____, selling existing goods to foreign buyers without any major investments.

One way to enter the global market is through ____, selling existing goods to foreign buyers without any major investments.

1.direct investments

2.exporting

3.franchising

4.licensing

5.joint ventures

cCompanies use a global vision to participate in ____, marketing goods and services to people across the world.

1.market standardization

2.global exporting

3.global expansion

4.global marketing

5.international peace treatiees

D.Doug is door-to-door salesperson selling magazines. He believes most people will only buy if he uses push selling tactics. What kind of philosophy drives Doug's thinking?

Product philosophy

Marketing philosophy

Production philosophy

Societal philosophy

Sales philosophy

E.____ is the study of vital statistics like age and gender.

Biology

Psychology

Demography

Anthropology

Geography

F. Which management philosophy achieves long-term goals by serving customer needs and wants?

Sales philosophy

Societal philosophy

Production philosophy

Marketing philosophy

Product philosophy

GExamples of ____ include government laws and regulatory agencies that companies must abide by.

political and legal factors

economic factors

technological factors

social factors

competitive factors

H. Pierce reads a study that states Honda produces the least reliable automobiles. He believes this information must be false because he knows they make great cars. This is an example of ____.

selective deformation

selective distortion

selective exposure

selective submission

selective retention

I. Professional bicycle racing is highly multicultural. Often, athletes of a single team come from several different countries. Based on this information, this sport is likely to engage in ____.

Professional bicycle racing is highly multicultural. Often, athletes of a single team come from several different countries. Based on this information, this sport is likely to engage in ____.

local marketing

global marketing

standardized international marketing

ethnic marketing

international peace treaties

J .When is a marketer's role complete in the consumer decision making process?

When is a marketer's role complete in the consumer decision making process?

After post-purchase programs

After purchase

After information search

After need recognition

After evaluation of alternatives