Question
a .Why is a change agent needed for organizational change? b. Discuss the role of organizational culture in the change process. c. What are steps
a .Why is a change agent needed for organizational change? b. Discuss the role of organizational culture in the change process. c. What are steps an organization can take to build a culture that supports change?
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Marketing Hospitality
Authors: Cathy H C Hsu, Tom Powers, Thomas F Powers
3rd Edition
0471348856, 9780471348856
