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A wide variety of organizations (i.e. Marvel, Skype, Zappos, Salesforce, and Wikipedia) have used the Blue Ocean Strategy. This suggests that companies can succeed, not

A wide variety of organizations (i.e. Marvel, Skype, Zappos, Salesforce, and Wikipedia) have used the Blue Ocean Strategy. This suggests that companies can succeed, not by battling competitors, but by creating blue oceans of uncontested market space

Discuss.how digital transformation can help capitalize on the Blue Ocean Strategy

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