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A winery located near a beach resort town is wondering if it should run an advertising campaign involving advertising on banners towed behind planes that
A winery located near a beach resort town is wondering if it should run an advertising campaign involving advertising on banners towed behind planes that fly over the beaches during the summer months. The winery is currently selling wine tastings per summer at $a tasting. The winery's cost to produce the wine tasting is $ The banner advertisement costs $ for a June through August ad campaign. What is the critical sales level to justify this incremental advertising fixed cost?
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