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A worldwide advertising agency in Chicago received a request for proposal ( RFP ) from renowned MicroTech Corp. that invited the agency to submit a

A worldwide advertising agency in Chicago received a request for proposal

(

RFP

)

from renowned MicroTech Corp. that invited the agency to submit a bid to create a TV advertisement for the Super Bowl. Which stage of the B

2

B buying process is MicroTech Corp. in

?

Problem recognition

Post

-

purchase behavior

Need description

Proposal solicitation

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