1. A WSJ article (in 2015) indicated that Apple's smartphone market share in China is 4.0 percent, behind the two leaders Samsung (15.5%) and Lenovo (12.6%). In regard to a BCG Matrix,
2. What are the three firms' relative market share position?

1. Table below shows "Company A" five divisions of business. Using the standard BCG matrix, (below), a) discuss each division result and b) recommend strategy for each division.

Company A	Revenue (Million)	Percent Revenue	Profits (Million)	Percent Profits	Relative Market Share	Industry/Market Growth Rate
Division 1	$100,000	35%	$18,000	38%	0.8	18%
Division 2	$80,000	28%	$10,000	21%	0.6	10%
Division 3	$60,000	21%	$8,000	17%	0.3	5%
Division 4	$35,000	12%	$12,000	26%	0.2	-15%
Division 5	$10,000	4%	-$1,000	-2%	0.1	-20%
Total	$285,000	100%	$47,000	100%

Star BCG Matrix Question 0.2 0.1 Market Growth 1.00 0.90 0.80 0.70 0.60 0.50 0.40 0.30 0.20 0.10 0.00 -0.1 -0.2 Cash Cow Relative Market Share Dog