a) You own a small business. You are committed to maximizing profits. A customer is looking at a product that you know will not satisfy their particular needs. If you are honest with the customer you will lose the sale. What is the ethical thing to do? What would you want the sales person to do if you were the customer? Which will be the most profitable for your business, in the long run, making the sale or losing the sale? Why or why not?

b) Give examples of companies that, in your experience, are responsible corporate citizens. How did you learn of their efforts, and specifically what are these efforts? Are you more inclined to purchase things from these types of companies? Why and why not?