A10-79 Compute flexible budget and sales volume variances (Learning Objective 6) Reel Time distributes DVDs to movie retailers. ReelTime's top management meets monthly to evaluate the company's performance. Controller Jairo Munoz prepared the following performance report for the meeting. Variance $320,000 U REELTIME, INC. Income Statement Performance Report Month Ended July 31 Actual Results Static Budget Sales revenue $1,640,000 $1,960,000 Variable expenses: Cost of goods sold 773,750 980,000 Sales commissions 77,375 107,800 Shipping expense 42.850 53.900 Fixed expenses: Salary expense 311,450 300,500 Depreciation expense 208,750 214,000 Rent expense 128,250 108,250 Advertising expense 81,100 68,500 Total expenses 1,623,525 1,832,950 Operating income $ 16,475 $ 127,050 206,250 F 30,425 F 11,050 F 10,950 U 5,250 F 20,000 U 12,600 U 209,425 F $110,575 U Munoz also revealed that the actual sales price of $20 per movie was equal to the budgeted sales price and that there were no changes in inventories for the month. Management is disappointed by the operating income results. CEO Philippe Gollin exclaims, "How can actual operating income be roughly 13% of the static budget amount when there are so many favourable variances?" Requirements 1. Prepare a more informative performance report. Be sure to include a flexible cudget for the actual number of DVDs bought and sold. 2. As a member of ReelTime's management team, which variances would you want investigated? Why? 3. Gollin believes that many consumers are postponing purchases of new movies until after the introduction of a new format for recordable DVD players. In light of this information, how would you rate the company's performance? 10 na