Question
A3: Case Study #2: Preparing to go Global You are the CEO of a company that specializes in women's cosmetic products. The company was formed
A3: Case Study #2: Preparing to go Global You are the CEO of a company that specializes in women's cosmetic products. The company was formed 50 years ago, and it has operated only in Australia. You have determined that it's time to market your products globally. This means that you will have to open distribution channels overseas, market your product in the countries where they will be sold, and make sure that you are complying with the laws of the countries in which you will be operating. After extensive research and planning discussions with your board of directors and senior organizational leaders, it has been determined that you will begin your global operation in South America - specifically, Brazil and Argentina. Using the information that you have gathered to date from our text, and the journal article titled, "Cooking Up a Recipe for Effective Leadership" (located in Blackboard), what will be your five most important leadership considerations in planning your expansion. Specifically, who will you seek to lead your subsidiaries in Argentina and Brazil? What leadership competencies will they require? What will be your role in this expansion effort? What kind of timeframe are you looking at for opening the new operations? What steps must you take to make sure your company is ready to go global?
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