A&A is a company that is going through a series of transitions as markets and consumer preferences change. Assume that you have been appointed CEO of A&A. Operate as a transformational leader and develop a new vision for A&A that defines its future, spurs innovation, and energizes product development teams.

Specifically:

1. Write a vision statement and explain why it is transformational. The vision statement should be human and written in a human voice. Important note: A wordsmithed PR type of vision statement that is full of jargon and stilted language will result in very low grade. Phrases like best of breed, world-class organization, and company of choice are a sure sign that you are on the wrong path and need to rethink.

2. Explain how the vision that you have developed can be used to guide and motivate product development teams. How will it inspire others team leaders and team members?