Aaron Levant was a rebellious, misbehaving teen that was eventually expelled from high school at the age of 16. Like many entrepreneurs, Levant did not seek out entrepreneurship. After high school, he received an internship at a fashion showroom. Levant moved quickly from an assistant to a graphic designer to launching his own line at 19. It was after launching his own clothing line that he realised first-hand how difficult it is to make your brand known. Even when he attended trade shows to display his brand, he was often pushed to the back alongside other little-known brands. It was then that he realised a need: he wanted to help emerging brands like his succeed (Huspeni, 2013). At 20, Levant then created the AGENDA show, his very own trade show. He never looked back. His trade show was unique because he focused on newcomers in the industry. Levant is now thirty and his ten-year-old business is a multi-million dollar trade show...

Source: Sellers, K. D. (2014). From Startup to Success: An Entrepreneurial Case Study. Retrieved March 9, 2022.

QUESTION:

1. As mentioned in the earlier question, if you were to open a trade show in your industry, assess the value which having a shared value model will have in the success of the venture. (15)

2. Additionally, assess its impact on the economy in which it operates. Recommend ways in which the shared value can be created by the venture. (10)