Aaron owns a camera shop and is planning a national paid search marketing campaign. Your job is to help Aaron plan his keyword strategy around a specific camera model. You decide on the keyword of "Canon Rebel XTi".

Please a) List and explain the 4 keyword types outlined in the textbook B) Provide an example search keyword (s) for each type and explain its relevance to Aaron's camera shop. (* Hint this is what potential customers would type into Google causing the google ad to appear for each scenario"

It is not necessary to do any actual keyword research for your answer, please use the concepts discussed in class and from the textbook. (4 points)