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ABC: Activity Based Costing The controller of a retail company has just had a $50,000 request to implement an ABC system quickly turned down. A

ABC: Activity Based Costing The controller of a retail company has just had a $50,000 request to implement an ABC system quickly turned down. A senior vice president, in rejecting the request, noted, "Given a choice, I will always prefer a $50,000 investment in improving things a customer sees or experiences, such as our shelves or our store layout. How should the controller respond?

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