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ABC Ad Agency specializes in digital marketing campaigns. Financial transactions for 2023 are provided below: Transactions (in $ millions) Amount Cash Receipts 60.0 Accounts Receivable
ABC Ad Agency specializes in digital marketing campaigns. Financial transactions for 2023 are provided below:
Transactions (in $ millions) | Amount |
Cash Receipts | 60.0 |
Accounts Receivable Collected | 8.0 |
Cash Payments | 40.0 |
Accounts Payable Paid | 6.0 |
Operating Expenses | 15.0 |
Requirements:
- Prepare ABC Ad Agency's income statement for 2023 using the modified cash basis.
- Calculate the net income, considering cash receipts, collections from accounts receivable, and cash payments.
- Discuss the treatment of operating expenses and payments to accounts payable under the modified cash basis.
- Analyze the impact of including accounts receivable collected on financial reporting.
- Recommend strategies to enhance cash flow management and profitability.
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