ABC Company buys surgical supplies from a variety of manufacturers and then resells and delivers these supplies to many hospitals in London. ABC sets its prices for all hospitals bymarking up its cost of goods sold to those hospitals by 5%. For example, if a hospital buys supplies from ABC that had cost ABC Rs.100 to buy from manufacturers, ABC would charge the hospital Rs.105 to purchase these supplies.

For years, ABC believed that the 5% markup covered its selling and administrative expenses and provided an adequate profit. However, in the face of declining profits, ABC decided to implement an activity-based costing system to help improve its understanding of customer profitability. The company broke its selling and administrative expenses into five activities as shown below:

Activity Cost Pool (Activity Measure)Total CostTotal Activity

Customer deliveries (Number of deliveries) . . . . . . . . . . .500,0005,000 deliveries

Manual order processing (Number of manual orders) . .248,0004,000 orders

Electronic order processing (Number

of electronic orders) . . . . . . . . . . . . . . . . . . . . . . . . . .200,00012,500 orders

Line item picking (Number of line items picked) . . . . . .450,000450,000 line items

Other organization-sustaining costs (None) . . . . . . . . .602,000

Total selling and administrative expenses . . . . . . . . . . .Rs.2,000,000

ABC gathered the data below for two of the many hospitals that it servesShaukat Khanum and Surgimed (both hospitals purchased a total quantity of medical supplies that had cost Sultan Rs.30000 to buy from its manufacturers):

Activity

Activity MeasureShaukat KhanumSurgimed

Number of deliveries . . . . . . . . . . . . .1025

Number of manual orders . . . . . . . . . .030

Number of electronic orders . . . . . . . .150

Number of line items picked . . . . . . . .120250

Required:

1. Compute the total revenue that ABC would receive from Shaukat Khanum and Surgimed hospitals.

2. Compute ABC's customer margin for Shaukat Khanum and Surgimed.

3. Describe the purchasing behaviors that are likely to characterize ABC's least profitable

customers.