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ABC Company currently has assets of Birr 200,000and wants to decide whether to market a new chocolate-flavored soda, and has the following alternatives(4Pts.) ?Alternative 1:Perform
ABC Company currently has assets of Birr 200,000and wants to decide whether to market a new chocolate-flavored soda, and has the following alternatives(4Pts.) ?Alternative 1:Perform a market study. Test market Chocolate locally, then utilize the results of the market study to determine whether or not to market Chocolate nationally ?Alternative 2:Immediately (without test marketing) market Chocolate nationally ?Alternative 3:Immediately (without test marketing) decide not to market Chocolate nationally ?
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Fundamentals of Financial Management
Authors: Eugene F. Brigham, Joel F. Houston
10th edition
978-1337902571, 1337902578, 978-1337911054, 1337911054, 978-0324272055
