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ABC Company is creating a plan to reach the decision-making unit of buying organizations. What is the decision-making unit called in this scenario? Question 1

ABC Company is creating a plan to reach the decision-making unit of buying organizations. What is the decision-making unit called in this scenario?

Question 1 options:

a)

Distribution center

b)

Buying center

c)

Wholesalers

d)

Retailers

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