ABC Company is examining the entrepreneurial opportunities that come from identifying an underserved market in the beauty industry, specifically within the Asian community. The company has already researched on product ideation/innovation, marketing strategies for the social media age and launching a startup for a targeted audience. They have also analyzed macro and micro economic data of the industry, synthesize consumer demographics and purchase behavior data.

Required:

ABC is now planning to purchase a local beauty company that manufactures and sells beauty products in order to expand their business to overseas markets. As a CFO of ABC, explain how you prioritize your work on different accounting ratios in financial statement analysis on those local beauty companies. Focus only on the most important accounting ratios/areas.

Note: It is important to show your critical thinking on this matter.