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ABC Company sells three products with exactly the same price of 20 a unit. However, A's variable cost is at 40%, B's at 50% and
ABC Company sells three products with exactly the same price of 20 a unit. However, A's variable cost is at 40%, B's at 50% and C's at 60%. Fixed costs amount to 18,000. An additional 9,000 need to be spent on advertising to boost sales. Sales mix is at 500, 1,500, and 3,000 units for A, B, and C respectively. Sales in GBP for B at breakeven amounts to
A) 18,000
B) 27,000
C) 36,000
D) 45,000
E) none of the above
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