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ABC Corporation has developed a new augur - Model 1 2 3 - that has been designed to outperform a competitor's best - selling augur.
ABC Corporation has developed a new augurModel that has been designed to outperform a competitor's bestselling augur.
The competitor's product has a useful life of hours of service, has operating costs that average $ per hour, requires $ of maintenance and sells for $
In contrast, Model has a useful life of hours of service, requires $ of maintenance and its operating cost is $ per hour.
From a valuebased pricing standpoint what range of possible prices should ABC consider when setting a price for Model
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