ABC Corporation is considering expanding its operations into a new market. The cost of entry is $2,000,000, and there is a 50% chance that the new market will be successful, resulting in a profit of $3,500,000. However, if the new market is unsuccessful, the company will incur a loss of $1,500,000. The company has the option to conduct market research at a cost of $500,000 to improve the likelihood of success. If the market research is conducted, the probability of success increases to 70%. Should the company conduct the market research, and what is the expected value of the investment?