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ABC Electronics, a company specializing in consumer electronics, is considering its approach to expanding into international markets. They are debating whether to follow a global
ABC Electronics, a company specializing in consumer electronics, is considering its approach to expanding into international markets. They are debating whether to follow a global standardization strategy or a multidomestic strategy. ABC Electronics produces highquality smartphones and wants to enter the Indian market.In this scenario, which strategy should ABC Electronics consider when entering the Indian market, and why?Group of answer choicesA multidomestic strategy because it allows for customization to meet local preferences and needs.A joint venture strategy because it minimizes risks associated with market entry.A global standardization strategy because it allows for uniform products and cost efficiency.A franchising strategy because it ensures strict control over product quality.
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