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ABC, Inc. announced new computer software to be marketed under the name McSoftware.McDonald's Corporation wrote ABC Inc. a letter stating that the use of the
ABC, Inc. announced new computer software to be marketed under the name "McSoftware."McDonald's Corporation wrote ABC Inc. a letter stating that the use of the name infringed on the McDonald's family of trademarks characterized by the prefix "Mc."ABC, Inc. claimed the prefix was a generic term and asserted that McDonald's had no trademark rights.An action was filed to decide whether ABC, Inc. could use the term "McSoftware."Critically evaluate this scenario.Assess what factors the court must consider?Propose a probable outcome for this case.
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