ABC Inc. is an organization that manufactures construction materials, and it is based in Ottawa. The company generates 3 billion in revenue annually. Presently it operates in North America only. The company lacks its presence in emerging/developing foreign markets. Its competitors are already well established in the emerging foreign markets, which is an existential threat to ABC Inc. in the long term. ABC has hired two Algonquin College International Business graduates as consultants to advise an emerging strategic country as initial entry to the global market. The consultants have suggested ABC Inc. enter the fast-growing Vietnamese market. The consultants have also reported that the Vietnamese government put high entry imports tariffs, about 20%, on imported construction manufacturers. Furthermore, there are substantial supply chain/logistical challenges to exporting the construction materials to Vietnam. The transit time is about seven weeks, the cost of transportation is getting higher, and there are not enough open containers for loading such materials.

ABC Inc.'s executive team wants the consultants to propose the best entry mode to the Vietnamese market.

QUESTIONS:

1. Imagine you are one of the consultants. What kind of Mode of Entry (internationalization) do you suggest to ABC Inc. to the Vietnamese market and articulate your arguments? (5 points)
2. What are methods to enter international markets asset-based and explain briefly two of them. (4 points)